The Problem
A B2B tech company came to me with a classic problem: good product, solid traffic, but flat revenue. MRR had been stuck at $60K for 8 months.
The Diagnosis
The Revenue Journey Assessment revealed they were strong at Stage 1 (Awareness) but hemorrhaging at Stage 3 (Activation). Their onboarding was killing them — 68% of trial users never completed setup.
The Fix
We rebuilt their activation sequence: simplified onboarding from 12 steps to 4, added progress tracking, and implemented a 7-email nurture sequence. In 90 days, trial-to-paid conversion went from 8% to 24%. MRR hit $180K.