Not Just a Website — A Smarter Way to Start

Build Your Presence. Claim Your Space. Grow With Confidence.

If Your Website Isn’t Bringing In Customers, the Problem Isn’t Just Your Website.

What Is Conversion Journey Optimization?

It’s your conversion journey — also known as the customer journey — and chances are, it’s full of hidden roadblocks that are costing you sales.

A conversion journey is the full path your customer takes, from the moment they find your business on Google or social media to the point they decide to buy (or don’t).
It includes your website, your business listing, your reviews, your emails, and every single click, scroll, or search in between. A customer journey is often used interchangeably, but typically focuses on the broader relationship — before, during, and after the purchase.

If even one part of that journey is broken, unclear, or missing? Your lead never becomes a customer. That’s where Conversion Journey Optimization comes in.

Conversion Journey Optimization is the process of mapping, analyzing, and improving each step in your customer’s path — so that more of your traffic turns into leads, and more of your leads become paying customers.

That means:

Making your Google Business profile show up (and stand out)
Creating websites that guide — not confuse — your visitors
Connecting the dots between your ads, socials, and contact forms
Using automation to follow up and close more deals
And most importantly, removing the friction that keeps people from saying yes

Discover the most common mistakes small business websites make — and what to do instead.

88%

Percentage of consumers who do a local search visit or call a business within 24 hours.

Source: Google

451%

Percentage increase in qualified leads of businesses that automate lead follow-ups

Source: The Annuitas Group

72%

Percentage of customers won’t take action until they’ve read reviews.

Source: Testimonial Engine / BrightLocal

About Richard Norwood, PMP®

I’m Richard Norwood — a certified Project Management Professional (PMP) with a Marketing degree from an accredited university and over 15 years of experience helping businesses drive measurable growth through strategy, structure, and smart automation.

My expertise spans revenue enablement, conversion journey optimization, and digital infrastructure design, honed through hands-on work across startups, agencies, and enterprise teams. I also hold a Google Data Analytics Certification, which empowers me to transform complex performance data into actionable insights that directly impact revenue.

I’ve built and optimized full-funnel marketing systems that:

Improve lead quality and conversion rates
Eliminate wasted ad spend
Automate hundreds of manual hours through tailored workflows
Align digital presence with sales goals — from Google Business Profiles to CRM integration

My clients include solo entrepreneurs launching their first offer, service-based businesses ready to scale, and midsized teams in need of better operational clarity.

I built this platform to offer simple, scalable solutions that demystify the growth process — turning traffic into trust, and trust into transactions. Whether you’re laying the groundwork or revamping what’s already in place, I help you take the guesswork out of your digital strategy and replace it with a conversion-ready foundation.

Ready to Turn Strategy Into Sales?

Let’s uncover the gaps in your customer journey and build a plan that actually converts.
Book a free 30 min strategy call and take the first step toward smarter systems, clearer messaging, and better results.