Real Results. Proven Process.

Helping Small Businesses Show Up Smarter

From local startups to growing solo brands, this portfolio highlights real transformations — powered by strategy, automation, and conversion-focused design. Explore how digital systems, reputation management, and thoughtful automation come together to create revenue-ready online foundations.

“Businesses that automate lead management see a 10% or more bump in revenue within 6–9 months.”

Source: Forrester via HubSpot — https://blog.hubspot.com/marketing/marketing-statistics

Behind the Projects:

I’m Richard Norwood, PMP — part strategist, part systems architect, and fully committed to helping small businesses build digital ecosystems that actually perform. This portfolio isn’t just a gallery of pretty websites — it’s a window into the results of pairing intention with execution.

Every project here reflects a unique business journey. Whether it’s a simple landing page designed to convert leads, a full social strategy to grow visibility, or automation that replaces hours of manual follow-up — the focus stays on building smarter.

Emphasize your passion for creating exceptional web solutions and convey your dedication to delivering remarkable results for clients.

Building Brands That Educate, Engage & Convert

Collage of Apollo Pain Management marketing materials including treatment promotions, workplace injury outreach, and community sponsorship events

Pain-O-Poly campaign cards for Apollo Pain Management featuring treatment options like neck pain relief, nerve ablation, epidural, and sciatica solutions

Facebook cover banners for Apollo Pain Management’s Bradenton and Sun City Center locations with doctors, contact number, and call-to-action button

Educational graphics on rheumatoid arthritis pain relief tips and cluneal nerve stimulation treatment options created for Apollo Pain Management

Promotional flyers for Root Impact Wellness highlighting mental health counseling, group sessions, and speaking engagements by licensed mental health professional Verrick Taylor

This showcase features social campaigns built for real clients across pain management and mental health. Each piece is designed to do more than just look good — it communicates value, addresses real patient concerns, and builds trust in high-touch industries.

From pain relief tips to procedure education and branded campaign collateral, every asset was crafted with audience behavior, local search trends, and conversion journeys in mind.

Why It Works:
✅ Platform-specific strategies
✅ Brand-aligned visuals
✅ Community-driven messaging
✅ Results-focused engagement plans

Pricing Note:
Social media strategy is billed hourly at $55 USD, based on your needs — whether you’re looking for a visual refresh, engagement planning, or a full strategy and execution partner.

Ready to launch or level up your social presence?

Automation That Captures, Nurtures, & Converts

Google Ads campaign performance dashboards showing impressions, conversions, audience demographics, and ad diagnostics for automated lead funnel tracking

Website analytics and Google Ads performance dashboard showing user behavior, scroll depth, referrers, top pages, and campaign results

This section highlights real-world examples where automation begins behind the scenes — but ends in real, measurable client growth. Whether it’s through integrated web platforms, analytics tools like Microsoft Clarity, or touchpoints like Psychology Today and Google Business Profile, I build systems that work together to eliminate manual gaps and improve lead flow.

For Root Impact Wellness, automation began with syncing web traffic from professional profiles and listing sites into a centralized lead-capture process — enabling follow-ups, scheduling reminders, and appointment visibility. For Apollo Pain Management, tools like Clarity provided the behavioral insight needed to refine CTA placement, site navigation, and campaign timing.

These aren’t off-the-shelf tools — they’re workflows designed around your business model, your audience, and your goals.

Why It Works:
✅ Seamless integration across marketing and operational platforms
✅ Insight-driven refinements powered by behavior tracking
✅ Lead flow that doesn’t rely on constant manual effort
✅ Strategic use of form triggers, platform data, and professional presence

Pricing Note:
All workflow automation packages are scoped based on your existing tools, business size, and lead management needs. After an initial strategy session, you’ll receive a custom project estimate based on clear deliverables.

Interested in automating your process without sacrificing personal touch?

What People See Before They Meet You — Let’s Make It Count

Visual collage of client reviews, Yelp interface mockup, and examples of high and low-quality product reviews used to illustrate reputation management strategy

Google Verified Reviews section with customer testimonials and a multi-platform widget interface for Google, Facebook, and Yelp reviews

TripAdvisor, Google, and private service reviews showing positive ratings on experience, value, service, and affordability

First impressions happen online long before a customer calls or books. That’s why managing your reviews, listings, and credibility across platforms isn’t optional — it’s foundational.

This section showcases examples of how businesses can present trusted, third-party validation across platforms like Google, Facebook, Yelp, and niche directories. Even without direct dashboard access, I guide clients through strategic review generation, profile optimization, and trust signal placement to improve click-through rates and on-page conversions.

From structured testimonial sections to star ratings embedded in search results, each example is designed to inspire the same outcome: more trust, faster decisions, and better leads.

Why It Works:
✅ Helps you show up with confidence on every search
✅ Builds instant trust with new visitors
✅ Reduces price sensitivity by increasing perceived value
✅ Encourages client advocacy through guided review systems

Pricing Note:
Reputation Management is quoted based on your current platform presence, review status, and industry-specific needs. After your free strategy session, you’ll receive a scoped estimate with clear, actionable deliverables.

Ready to look as good online as you are in real life?

$1,997 One-Time Fee — Website Setup Included (Hosting Not Included)

What’s Included:

One-page landing site tailored to your brand and goals
Google Business Profile setup or optimization
Setup of one social media platform aligned with your audience
Contact form, call-to-action, and lead capture baked into your site

Perfect For:

Startups, solo service providers, or local businesses without a website
Anyone who needs a professional presence, fast
Those preparing to grow into automation and reputation services

Outcome:

Walk away with a conversion-ready online foundation — built to grow with you, not hold you back.

Schedule Your FREE Strategy Call

You’re here because you’re ready to move forward. Whether you’re building your first online presence or want to optimize what you’ve already started, I’ll help you map out a plan that’s simple, scalable, and aligned with your goals.

Let’s talk about where you are, where you’re going, and how we can build a smarter path to get there.

Get in Touch & Start the Conversation

Have a question? Ready to take the first step? Fill out the form below to start your journey toward a stronger online presence. Once submitted, you’ll be entered into my automation system to receive helpful insights, resources, and personalized follow-up designed to keep you moving forward.

This is more than just a message — it’s your entry point to smarter systems and real results.