Healthcare Marketing & Digital Ethics, Social Media

Social Media in Health Care: A Digital Power Tool or a Dangerous Distraction?

By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC Social media has transformed industries from retail to real estate—but nowhere is its impact more paradoxical than in healthcare. Dr. Sadananda Bolar Naik’s article, “Social Media in Health Care: A Double-edged Weapon” (APIK Journal of Internal Medicine, 2025), explores this tension in depth—revealing both the […]