Revenue Enablement

AI-Driven Sales Enablement

The $300M Signal: What Gong’s Growth Tells Us About the Future of Revenue Enablement

By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC If you want to see what the future of revenue looks like, just follow the money—and in 2025, that trail leads straight to Gong. The Revenue AI powerhouse just crossed $300 million in Annual Recurring Revenue (ARR)—a milestone that marks not just the success of […]

AI-Driven Sales Enablement

Embrace AI or Fall Behind: What Allego & LXA’s 2025 Report Means for Your Sales Strategy

By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC In a sales landscape that’s changing faster than ever, staying relevant means more than updating your CRM or tweaking your pitch deck. According to a new report from Allego and LXA, 70% of organizations now say AI sales literacy will be key to staying competitive—and

Revenue Enablement

Out With the Old, In With the Bold: Why Modern Revenue Enablement Must Be Creative-First

By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC If you’re still relying on static slide decks and 60-page playbooks to equip your sales team, you’re already behind. With their launch of REVstudios, revenue enablement leader revlogic just put the final nail in the coffin of outdated sales training methods. Their approach? Bold, creative,

Revenue Enablement

The End of Sales Training as We Know It: What Paperflite’s heysales Means for Revenue Enablement in 2025

By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC The recent launch of heysales by Paperflite isn’t just another blip in the crowded sales tech space—it’s a wake-up call to every business leader still relying on static sales playbooks, outdated scripts, or post-call feedback loops. “heysales is not just another sales coaching tool; it