By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC When it comes to choosing a healthcare provider in 2025, it’s not enough to be great—you also have to look great online. According to a new nationwide study by rater8, 84% of patients check online reviews before booking a healthcare provider, and 40% have even […]
By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC For all the promise of connection, social media continues to reveal its darker potential—especially in countries where the consequences of unchecked digital influence are measured not in clicks, but in lives. In the groundbreaking essay “Responsibility and Sustainability of Social Media Content Moderation” (The Journal
By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC Social media has transformed industries from retail to real estate—but nowhere is its impact more paradoxical than in healthcare. Dr. Sadananda Bolar Naik’s article, “Social Media in Health Care: A Double-edged Weapon” (APIK Journal of Internal Medicine, 2025), explores this tension in depth—revealing both the
By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC If you want to see what the future of revenue looks like, just follow the money—and in 2025, that trail leads straight to Gong. The Revenue AI powerhouse just crossed $300 million in Annual Recurring Revenue (ARR)—a milestone that marks not just the success of
By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC In a sales landscape that’s changing faster than ever, staying relevant means more than updating your CRM or tweaking your pitch deck. According to a new report from Allego and LXA, 70% of organizations now say AI sales literacy will be key to staying competitive—and
By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC If you’re still relying on static slide decks and 60-page playbooks to equip your sales team, you’re already behind. With their launch of REVstudios, revenue enablement leader revlogic just put the final nail in the coffin of outdated sales training methods. Their approach? Bold, creative,
By Richard Norwood, PMP – Founder, Alabrida Revenue Architects LLC The recent launch of heysales by Paperflite isn’t just another blip in the crowded sales tech space—it’s a wake-up call to every business leader still relying on static sales playbooks, outdated scripts, or post-call feedback loops. “heysales is not just another sales coaching tool; it
Published by Richard Norwood, PMP – Conversion Journey Strategist, Revenue Enablement Expert When EZ Texting recently announced their new Workflows feature designed to automate customer conversations via SMS, the marketing world took notice. And rightly so. With over 230,000 businesses already trusting EZ Texting, the launch of a drag-and-drop, no-code SMS automation suite marks more
