Published by Richard Norwood, PMP – Conversion Journey Strategist, Revenue Enablement Expert
When EZ Texting recently announced their new Workflows feature designed to automate customer conversations via SMS, the marketing world took notice. And rightly so. With over 230,000 businesses already trusting EZ Texting, the launch of a drag-and-drop, no-code SMS automation suite marks more than just a product update—it signals a pivotal shift in how businesses must approach communication in the conversion journey.
“With the power of intelligent automation, businesses can go from zero to ROI in no time.”
– Punit Shah, CMO of EZ Texting (source)
But here’s the real insight:
This move doesn’t just elevate EZ Texting—it sets a precedent for every business still stuck in manual outreach or disjointed funnel management.
As a Certified Project Manager (PMP) and the founder of Alabrida Revenue Architects LLC, I’ve worked with solopreneurs, SMBs, and mid-market teams that are often overwhelmed by tech choices and underwhelmed by results. But when we step back and examine the real bottleneck—it’s almost always this:
⚠️ Lack of automation in customer touchpoints leads to friction, wasted time, and lost revenue.
What EZ Texting Got Right (and What You Should Copy Today)
The power of the new SMS Workflows lies in conversion-conscious simplicity. Here’s what businesses can and should borrow from their playbook:
✅ Pre-built Templates for Real-Life Journeys
Abandoned cart? Missed appointment? Lapsed engagement? EZ Texting launched templates to address these common gaps. These are exactly the kind of friction points I help clients map in my Conversion Blueprint package—only I go a step further by syncing SMS, email, CRM, and social media into a cohesive system.
✅ Smarter Conditional Logic
Their platform adapts messages based on customer behavior. Imagine a customer opens your email but doesn’t click. That triggers a targeted text message. I’ve built similar logic into CRM blueprints for clients using both off-the-shelf tools like GoHighLevel and custom Zapier + Google Cloud automations.
✅ No-Code Access, Pro-Level Results
The no-code trend is real, but it only works when the underlying logic matches your funnel goals. With the right infrastructure and journey mapping, even non-tech-savvy business owners can convert leads at scale. That’s where my Digital Foundation Blueprint shines—it lays the tech stack, SOPs, and workflows to build from.
Why You Can’t Afford to Ignore This
According to EZ Texting’s report:
- 🔁 SMS automation doubles the average order value over email
- 🕒 Marketers save 25+ hours/week with workflow tools
- 📈 Workflows drive a 25% boost in operational efficiency
Still on the fence about building automations? You’re leaving money, time, and customer satisfaction on the table.
How I Help Businesses Build This for Themselves
At Alabrida Revenue Architects LLC, I offer a series of blueprint services designed to:
- Map your conversion journey end to end
- Design personalized customer touchpoint flows
- Build integrated automations across SMS, CRM, Google Business, and social
- Deliver SOPs and training so your system runs itself
Whether you’re a solo operator or scaling team, my packages transform confusion into clarity, and leads into loyal customers.
Final Thought: It’s Not About Texting—It’s About Trust
The smartest businesses are no longer “sending messages”—they’re crafting journeys. SMS is just one lane in that journey. When every step, click, and follow-up is intentional, you don’t just close sales—you build relationships that last.
🚀 Ready to Automate Your Funnel and Unlock Growth?
Let’s explore how automation can transform your customer journey.
📅 Book your FREE 30-minute strategy consult here → https://tinyurl.com/ez-text
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🔗 For more on the original story: “EZ Texting Launches SMS Workflows”, PR Newswire, March 25, 2025.