How We Work Together

The Process

Three clear steps to understand your revenue journey, choose the right stage, and move forward with confidence.

Discover Your Stage

Step 1 – Take the Revenue Journey Assessment

Start with a short assessment that scores your business across the five stages of the Revenue Journey: Awareness, Consideration, Decision, Conversion, and Retention. In about two minutes, you will see where you are strong, where you are leaking revenue, and which stage deserves attention first.

Once you submit your responses, you receive a simple scorecard and recommended next step, so there is no guesswork about what to do before your call.

Your Revenue Journey

Step 2 – Review Your 5‑Stage Revenue Map

After the assessment, you receive a visual 5‑stage map showing how your marketing, website, and systems fit together today. This overview highlights the stage that needs the most help and links to a dedicated page for each stage, in case you want more detail before we speak.

Awareness

Are people finding you?

Consideration

Can they learn enough to trust you?

Decision

Is it clear why they should choose you?

Conversion

Is it easy to take the next step?

Retention

Do customers come back and refer others?

During this step, you can explore quick wins, common pitfalls, and example projects for your stage—without committing to any service. Think of it as a guided tour of your revenue system.

Choose Your Next Move

Step 3 – Schedule a Revenue Architecture Call

With your assessment and 5‑stage map in hand, you can book a Revenue Architecture Call to review your results with Richard Norwood, PMP. On this 30–45 minute call, you will clarify your goals, confirm your primary stage, and decide whether you need a one‑time roadmap, stage‑specific build, or ongoing optimization.

You leave the call with a clear first project, a proposed timeline, and transparent pricing—plus a simple onboarding checklist so you know exactly what will happen after you say yes.

*Already completed the assessment? Bring your scorecard to this call.

5‑Stage Revenue Journey Navigator

Not sure what to read next? Choose the stage that best matches where your business is today to see resources, services, and examples tailored to that part of your revenue journey.