The Invisible Gap
Most business owners think their problem is traffic. It’s not. It’s the gap between knowing and buying.
Stage 2 — Acquisition — is where the majority of revenue leaks occur. Your funnel has holes you can’t see because you’re measuring the wrong things.
What to Measure Instead
- Lead-to-opportunity conversion rate
- Time from first contact to purchase
- Drop-off points in your sales process
- Follow-up sequence completion rates
Fix these four metrics and watch Stage 2 unlock overnight.